Web Marketing







What is Online Marketing?


Internet Marketing is application of Internet and related technologies to attain the company's marketing objectives.


Web Marketing has to do with the Internet as a distribution channel. The Internet can be utilized as a PLACE to promote a product and services, offer information to prospective consumers and to reach different geographical areas and specific niche markets.


CUSTOMER focused marketing is the secret for success of any organization. Focusing on customer needs and wants will assist a business to please in fact to thrill its consumers more effectively and effectively. Building close relationships and keeping existing consumers is very essential due to the fact that acquiring a new customer is expensive than keeping the existing consumer.
Internet marketing is best utilized in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is very essential.


Online Marketing

Web Marketing Tools


Search Engine Marketing


Due to the fact that 85% of Internet web surfers use search engines to discover new sites, browse Engine marketing is important. Research reports reveal that most of online purchases stem from online search engine. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of online search engine traffic.



E-mail Marketing


Online Marketing

Email is the most popular online activity. According to the research study findings 96% online users use E-mail. E-mail marketing can be used to drive sales, offer customer care and to construct close relationships with the customers. E-mail marketing is a cost effective Internet Marketing tool and the results can be quickly determined. We can anticipate a greater action rate around 10-- 15% from an internal E-mail list. If we are to rent an E-mail list from an outside source the response rates will be around 1 %.


Affiliate Marketing


Affiliate marketing is one site (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Affiliate marketing is run the risk of complimentary and expense reliable marketing due to the fact that you pay just for efficiency.


Banner Advertising


When its introduce for the first time in 1994, banner marketing was extremely much popular and click through rates were around 25%. At present we can't expect a conversion rate above 2 % from a banner ad campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). Although the conversion rates are not acceptable banner advertising still considers as an effective branding tool.


Viral Marketing


Viral marketing messages receive 5-- 15% click through rate. 57% say word of mouth or viral marketing is their primary source of details about brand-new websites.


Publicity


Publicity has to do with developing awareness, constructing trust and trustworthiness. Online news release distribution plays the main role in this.


Browse Engine marketing is crucial since 85% of Internet internet users use search engines to find brand-new sites. E-mail marketing can be used to drive sales, provide customer service and to build close relationships with the customers. E-mail marketing is an expense reliable Internet Marketing tool and the outcomes can be easily measured. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their main source of information about new sites.

















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